So a while back we were on twitter (yes y'all, TWITTER... just assume that whenever we reference something it's going to somehow lead back to twitter) and we came across Waffles + Falafels, a T-shirt apparel company based out in Vancouver. We inadvertently began following them and they immediately sent us a tweet (I don't remember what they said exactly, but it was incredibly random). Intrigued by the nonsensical tweet we had received from the @wafflesgirls we decided to click on their weblink, which led us to their myspace page. It was here that we discovered the Waffles + Falafels phenomenon. These girls have been featured in Nylon, Missbehave, Prim and numerous other magazines, blogs and media platforms. They've been taking over social media one network at a time and are leaving a devoted cult following in their wake.
Today we caught up with THEE Waffles himself (the W+F creator) in Toronto. He gave us the DL on how the brand got started, how the Waffles Girls came about, their new spring collection, we even chatted a little bit about Waffles Girl, Sky Ferreira aka"Youngest in Charge", and the future of Waffles + Falafels.
We'll be bringing you that interview as soon as we edit the video... (so like... next week sometime), but for the time being, check out the oldschool W+F interview we found on youtube... they be some crazy azz mofo's y'all.
Totally worth your time,
Okay you may be wondering why Waffles is all blurred out whenever he speaks. According to him he doesn't really like to do interviews etc and prefers to be behind the scenes and let the waffles girls take the wheel, so the girls thought it would be funny to blur out his face and alter his voice when they uploaded the interview on youtube.
Listen to: Teen Lovers - The Virgins Feat Sky Ferreira (The Shoes Remix)