The History of the Ray-Ban Wayfarer

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Over the last 3 years the iconic Ray-Ban "Wayfarer" sunglasses have been making a resurgence in pop culture and fashion. Created in 1952 as a revolutionary form of sunglass eye wear, the Wayfarer design made use of plastic frames rather than the tradition metal. Although originally developed for pilots and targeted towards men, Wayfarers were quickly adopted by Hollywood starlets like Marilyn Monroe and James Dean. John F. Kennedy was also a notable fan of this particular Ray-Ban design. In 1961, in a little film entitled, "Breakfast at Tiffany's", Audrey Hepburn's character, Holly Golightly, legendized the Wayfarer, opting to wear the design in tortoise shell.

Throughout the late 60's and 70's, Ray-Ban Wayfarers experienced a slump in sales and were on the verge of discontinuation before signing a deal with Unique Product Placement of Burbank to have their sunglasses used in films and television programs throughout the 80's. Perhaps their most successful placement was in the 1983 film, Risky Business, starring Tom Cruise. Sales of the Wayfarer took off and this design managed to define the entire 80's decade... cont

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