Just... with a social conscious and a wild side.
Model: Lauren Phoenix
Hometown: Toronto, ON
Studied at: University of Western Ontario
Career: Porn actress/director
Date of ad: 2005

This witty article in the Torontoist explains.
In the hipster hegemony, so uselessly defined by anti-establishmentarianism, an empire falls merely by becoming one." - Sarah Nicole Prickett

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D I X O N said... @ February 22, 2009 3:03 PM

Mellow Yellow is looking painfully tame.

I'm starting to question their social consciousness. Not because they've included a porn star in their advertising, but because of the attitude the employees dish out to every customer who walks in the door.

And how American Apparel can claim to be 'Brand Free' is beyond me. The absence of silk screen logos doesn't grant them brand free recognition.

SLICE magazine said... @ February 24, 2009 8:47 AM

American Apparel seems to be going the route of Abercrombie and Fitch when it comes to who they hire. A & F hires hot modle-esque employees. AA hires hot-hipsters. Both of whom usually bring with them some kind of holier than thou entitlement and maybe this is my neurotic side... they seem to be silently judgemental. Not all obviously, but on a whole. I can't talk about Toronto as I have never been in an AA in Canada...but elsewhere... my god.

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