| 50 comments ]

We just watched Jay-Z's new video featuring Swizz Beatz which premiered on NBC yesterday. WHAT. THE. FUCK!?

Aptly named, "On to the Next One", the video helped usher in the new year with something as confusing, abstractly conceptual and messed up as 2009 on a whole.

Anyway, have you guy's watched it yet? Did you feel like that fat kid at summer camp with over protective parents that totally sheltered him from pop culture and then one day at a friends house he finally got the opportunity to watch MTV and caught a glimpse of an Aqua video which frightened and confused the fuck out of him!? Like, seriously, what is going ON!? There's some Heath Ledger/Marilyn Manson/Beyonce/Cirque du Soleil/Sexy Milk/Fire Balls aka Crotch Itch/Inkblot references that we're just not understanding.

Care to shed some light?

- Slice

Update: It just occurred to me that they must have been HIGH when they came up with the concept of the video. It's the only conclusion that makes sense!

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50 comments

Bryan said... @ January 02, 2010 2:25 AM

Make it go away.

Sarah said... @ January 02, 2010 2:40 AM

That was really weird to watch. It felt like I was watching some indie film that was way over my head.

SLICE magazine said... @ January 02, 2010 3:39 AM

Some pop culture commentators (aka Americans with a keyboard) wax philosophical about the video (via global grind):

KM eloquently puts it this way: I AM A BIG JAY-Z FAN BUT THESE DEMONIC IMAGES IN HIS VIDEO IS CRAZY. IF THIS IS NOT WHAT HE IS ABOUT HE SHOULD SAY SOMETHING, ITS TO MANY DAMN KIDS THAT LOOK UP TO HIM. HE REALLY NEEDS TO SPEAK ON THIS DEVIL bullsh*t AND PUT IT REST. ITS LIKE HE IS PUTTING IT IN OUR FACE AND DARING SOMEBODY TO ASK HIM ABOUT IT. SOME ON THAT sh*t IN THESE VIDEOS R ON THE CHURCH OF SATAN WEBSITE FRONT PAGE PEOPLE. HOW COULD ANY MAN WHO BELIEVES IN GOD LET THAT DEVIL sh*t BE LINKED TO THEM .... HE NEEDS TO ADDRESS THIS. HAPPY NEW YEAR 2 ALL

Child Please theorizes: Enjoyed the video and the song totally. The cross with the two bullets may not be demonic, maybe it means most of the worlds crisis have a similarity base which is Christainity (I think I spelled that correctly). Maybe it's an educational factor instead of a rebuttal of some sort...the sad thing here everyone that stated it was of some sort of demonic impression this is the same way the people of this world has gone into a destructive mode. Everything taught is not always true and to learn the truth by any mean is a death wish.

It's all about progression writes: Brilliant video. Before making any negative judgment call, take empathy into consideration. In other words, consider yourself in the person's shoes before making any sort of judgment. Think about it, if you were that person who is out there trying to be who they want to be or show the world what they want to do with their life wherever it may take them to, how would you feel if you received negative comments? As far as the video is concerned, it doesn't show any in depth meaning as it seems straight forward and or simple. In the song, there's a line in the song "Cause it's all about progression

Simone said... @ January 03, 2010 11:03 AM

Wow some reason my eyes where screwing round my eye sockets, yet my eyes felt the need to watch the full clip. WOW!

Anyone else think that the Marilyn Manson look alike liked a little like a 'emo' Eminem?

SLICE magazine said... @ January 03, 2010 3:47 PM

oh.. maybe that's who he was supposed to be. who the fuck knows

Lyrical Militant said... @ February 09, 2010 10:17 PM

That is one twisted video. It cant make any sense to anyone except the director. There is def some demonic symbolism - skulls and goat heads? Come on...

Maroussia said... @ June 15, 2010 3:16 AM

It will be great to watch Marilyn Manson, i have bought tickets from
http://ticketfront.com/event/Marilyn_Manson-tickets looking forward to it.

Anonymous said... @ July 01, 2010 8:20 PM

guys,dat video is DEMONIC.jay-z shld jus cut dis crap and embrace JESUS CHRIST

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nice

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he is one of my favorites rock star, Excellent video!

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